Glow in the dark: Time to Glow Leyp
For a few months, together with the Strohm Foundation , we worked towards one goal: to make the final event of the youth relay in Leidschenveen-Ypenburg (Leyp) an experience you won't “just” forget. Not because you could already play basketball—but because you dared to participate, tried new things, and above all: felt connected . That, for me, is the essence of glow in the dark.
From plan to practice (with a team that stands)
What I personally found very strong: the organization by the municipality via the Strohm Foundation was tightly controlled. Clear communication regarding the target group and location ( Pietvink Sports Hall , Ypenburg) gave us the space to do what we are good at: building experiences.
And yes—that includes the "invisible work." We sent a personalized email to schools in the area asking them to forward it to students so no one would miss this once-in-a-lifetime event.
Noël's core task: script, checklists and… Trello on green
Noël (aka Noegie) took on this event as his final core task, and I watched with pride as he—with the right guidance—developed the script, checklists, and activities in meticulous detail. And then came the moment when you were expecting (only) 60 young people… but registrations had to close a week before the event due to the enormous interest.
The day before, all the stuff was packed, checked off in Trello, and it was simple: focus on energy, safety and flow.
Captured by On Point Productions
Everything was captured by On Point Productions ( Michelle Bras )—and we are incredibly happy with the aftermovie. You shouldn't just remember these kinds of events; you should be able to relive them.